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There are a variety of new techniques and best practices to measure and prove meeting value. I had an opportunity to review some of these approaches in an article I wrote for the October 2009 Issue of Forum magazine.

The spotlight of public scrutiny has recently focused on the value of meetings, particularly events held by firms receiving government bailout money. The heightened level of attention provides an opportunity for meeting professionals to do a better job demonstrating and proving the value of their meetings, using new tools to measure and demonstrate such value. A growing number of meeting professionals are focusing on Measurement methodologies like Return on Event (ROE) or Return on Investment (ROI). ”

There are a variety of new techniques and best practices to measure and prove meeting value. I had an opportunity to review some of these approaches in an article I wrote for the October 2009 Issue of Forum magazine.

The spotlight of public scrutiny has recently focused on the value of meetings, particularly events held by firms receiving government bailout money. The heightened level of attention provides an opportunity for meeting professionals to do a better job demonstrating and proving the value of their meetings, using new tools to measure and demonstrate such value. A growing number of meeting professionals are focusing on Measurement methodologies like Return on Event (ROE) or Return on Investment (ROI). ”

There are a variety of new techniques and best practices to measure and prove meeting value. I had an opportunity to review some of these approaches in an article I wrote for the October 2009 Issue of Forum magazine.

The spotlight of public scrutiny has recently focused on the value of meetings, particularly events held by firms receiving government bailout money. The heightened level of attention provides an opportunity for meeting professionals to do a better job demonstrating and proving the value of their meetings, using new tools to measure and demonstrate such value. A growing number of meeting professionals are focusing on Measurement methodologies like Return on Event (ROE) or Return on Investment (ROI). ”